Produced on 35mm film and in Eastmancolor, these ten-minute 'featurettes' melded a light-hearted magazine format with a more in depth documentary approach and depicted aspects of life, mainly in Britain, but sometimes further afield.
It replaced the circuit's newsreel, Universal News, which had become increasingly irrelevant in the face of more immediate news media, particularly on television with the launch of ITN on the Independent Television service, which began broadcasting in parts of the United Kingdom in 1955. The films always preceded the main feature film that was being shown in the cinema that week. Look at Life was a regular British series of short documentary films of which over 500 were produced between 19 by the Special Features Division of the Rank Organisation for screening in their Odeon and Gaumont cinemas.
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